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Ben Altadonna On How and When to Reinvent Yourself as an Entrepreneur – Episode 63


As direct response marketers you want to make a difference, and you can do this by simply reinventing yourselves. Remember, what you think you stand for is often already in your head. Ben Altadonna offers some sage advice to entrepreneurs ready to find new success through reinvention and reassessment.

Ben Altadonna is founder of ChiroTrust and started his professional career as a chiropractor; but in the late 1990’s he discovered direct response marketing and completely transformed his life. Over the last seventeen years, Ben has reinvented himself three times. Through each of these reassessments and reinventions, he has gained a clearer grasp of his life’s mission and a deeper understanding of his clients and what they really want.

Ben achieved his goal of being successful on purpose by adopting the right lifestyle, simplifying his business model and developing a vision consistent with his values. By surrounding himself with creative, like-minded people who share his vision, Ben has been able to accomplish all he set out to and gain more lasting, satisfying and successful relationships with clients. Taking the time to reflect and be authentic, being willing to change and adapt to improve your connection with clients, will make all the difference.

Quote

  • “Find the group you want to be a hero to.” – Dan Sullivan
  • “In the land of the blind, the one-eyed man is king.” – Desiderius Erasmus

App of the Day

Book of the Day

Insight of the Day

  • If you are creating value for your clients, then the market will not brand you as a certain type of marketer. It’s more about lifestyle than money; let go of the ego and “get on the right side of complexity.”

Resources

Mentions

John’s 3 Key Take-aways

  1. Its all about making your clients’ lives simpler: Be client-centric and create those systems and processes that serve your clients well. It’s not all about the money.
  2. Don’t be afraid to reinvent yourself: It’s in our heads what we think we stand for.
  3. Understand the power of reciprocity. You want to make sure that you are giving first; and as long as you are delivering value, the rewards can be truly amazing.

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