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Craig Simpson Colors The Direct Mail Marketing Landscape With Proven Tactics That Yield Incredible Results – Episode 164

As a guru of direct mail marketing, Craig Simpson is taking it to the next level. Check him out here with John Bowen of AESNation.Com.

Craig Simpson is a direct mail marketing consultant, coach and speaker. For Craig, marketing is not an art, it’s a science. As science has proven, once you better understand your audience and those you are marketing to, the more successful you will be.

Increase your profits and maximize your marketing dollars with Craig Simpson and direct mail marketing tactics that really work.

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John’s 3 Key Take-aways

  1. It’s so easy to get caught up in fancy campaigns that cost a lot but accomplish next to nothing. Marketing is a science. By testing your process, you can see incrementally what is working and what is not.
  2. We are all scaling up. When you are starting any direct mail marketing campaign, make it affordable enough so you can test it. It’s no longer about having a great new idea, it’s about implementing the right process, targeting the right audience and making it work.
  3. Make a point of attending mastermind groups to connect with people with similar challenges and ambitions. This can create so much value. Be successful on purpose. Find clarity in your work and stay productive.

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You can download a complete transcript of this entire episode by clicking here.