John Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
You also have to determine your unique point of view. How are you doing things differently than everyone else? This is your strategy.
Then, John says, you map the journey. What’s their problem? What are they thinking at the stage they come looking for someone like you?
John also encourages his clients to think like a publisher and produce an editorial calendar on the subjects you should be writing about.
- John is passionate about the invitations he’s beginning to receive from organizations asking him to look at their entire planning and focus for why they do what they do, and helping them to realize that marketing touches everything.
App of the Day
Idea of the Day
- John likes to take a day of the week and not go through his normal routine. CEOs especially need a day to focus on what he calls the highest payoff activities.
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Read the Transcript
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