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Cheryl Snapp Conner Is Advancing Communications As A Strategic Weapon For Entrepreneurs Worldwide – Episode 88

All entrepreneurs want to get their branding message out. Take it one step further and get the upper hand over your competition. Engage your most undervalued asset—your voice—and advance it as your strategic weapon.

Cheryl Snapp Conner is founder and managing partner of Snapp Conner PR with more than 26 years of experience in public relations. In addition she is a regular Forbes contributor, a published author and highly sought speaker. She recognized early in her career the power and impact of clear communication and the ability to leverage content to influence and engage clients. Instead of hype and self-promotion to capture and retain prospective clients in her niche market, Cheryl relies on thought leadership, experience and expertise, and her voice.

Cheryl has been able to create her own platform and inspire many other like-minded entrepreneurs. Attesting to her popularity, a recent article she wrote for Forbes Magazine had over 10 million views. You don’t want to miss her presentation!

App of the Day

Book of the Day

Insight of the Day

  • Focus on content marketing, good thought leadership and authoritative material. This is more important than self promoting when looking to expand your business.



John’s 3 Key Take-aways

  1. Really position yourself as a thought leader so you can rise above the noise in whatever industry you are in. Be an authority—and a celebrity—in your niche market.
  2. Give freely. You can build great relationships by using the tracking software marketing automation to your advantage.
  3. Engage your audience. Your goal is to inspire people to action and create tremendous value for your clients.

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