Mike Cline Reveals How Strategic Database Marketing Can Accelerate Your Success – Episode 23
Mike’s evolution into the tech space all started with a Tandy TSR-80 that he first played with until becoming bored and then tearing it apart- while scratching up his mother’s countertop.
From there, it was all downhill; Visual Basic apps, basic tech support, outside service tech, Perl/PHP/MySQL programming, database engineering, remote system administration, discovered online marketing, technical backend for large scale online marketing efforts, process optimization, technical ninja for online marketing processes.
Mike just also happens to be a Rocket Scientist. Mike received a degree in Engineering Physics from Embry Riddle in 2004. Even though Mike is a marketing ninja, he also has a passion for going to space! More importantly, he wants to build a summer home on Mars and drink Pan-Galatic Gargleblasters with the coolest cats on Betelgeuse.
Big Breakthrough
- In 2006, Mike’s big break was when he leveraged infusionsoft and other CRM software to build fairly elaborate post-transactional upwell processes. Through this, he was able to increase average order values (50%, then 100%).
Passions
- Mike is passionate about strategic database marketing. He believes that building a list of prospects or buyers and communicating with them at the various phases of the sales funnel relationship is key. So many marketers/entrepreneurs aren’t doing this.
App of the Day
- Kickstarter – Check out Prototype on Paper as an example
Insight of the Day
- Mike says you must develop a working knowledge of strategic marketing for your business.
Resources
John’s 3 Key Take-aways
- You must have not just a plan but a strategic plan
- Really know who your client is (avatar)
- Understand the power of leveraging databases
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