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Richard Rossi on Delivering Superhero Client Experiences – Episode 1

It helps to be completely ignorant when starting a business. That’s right. Not knowing what you don’t know means that fear is less likely to get in your way.

Quote of the day: “It’s never been harder to get the first sale, but it’s never been easier to get subsequent sales.” – Richard Rossi

Richard says the three keys to making a sale are:

  1. The customer or client has to want what you’re selling
  2. Some how, some way they’ve got to be able to pay for it
  3. They’ve got to believe you (this is the biggest challenge)

App of the Day

Book of the Day

Insight of the Day

  • You should be spending most of your time studying marketing and sales, at least a couple hours a day, if not a couple hours a week. Otherwise, you’re doing yourself a disservice.

Connect with Richard


  • Dan Sullivan
  • Bill Gates
  • Steve Jobs
  • Future Docs (National Academy for Future Physicians and Medical Scientists)

John’s Top 3 Take-Aways

  1. Whoever you’re passionate about serving… be a hero to them
  2. Embrace your fear
  3. Deliver a great client or customer experience, and get more people to “raise their hands” to enable you to start that conversation

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