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Richard Viguerie Shares The Secrets to Remaining on Top of The Direct Marketing And Fundraising Industry For 50 Years – Episode 140

Discover insights and tactics you can execute today to move your company to the next level, from one of the most respected and influential figures in American business.

Richard Viguerie, leading entrepreneur, author, speaker, power broker and highly successful guru of political direct mail, shares the formula and strategies that have enabled him to take his businesses to the top, and keep them there—for over fifty years.

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John’s 3 Key Take-aways

  1. Appreciate the lifetime value of a client relationship, and make acquiring and keeping those relationships your first priority. The return on your marketing investment in each client has to be measured over the lifetime of that relationship.
  2. Surround yourself with mentors, coaches and key professionals to inspire, educate and encourage you along the way. Depend on the wisdom of experts to become an expert yourself. Moving your business upscale depends on your willingness to engage the vision and support of those who have done it before you.
  3. Create a means to hold yourself accountable for your business decisions, goals and vision. Execute your business plans by using Richard’s four horsemen strategy to achieve the success you want.

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