Sally Hogshead on How to Fascinate Your Marketplace – Episode 4
Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees.
Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft.
As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. She’s been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.
Sally says you already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
Once you know what makes you valuable to others, you’re more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best.
Book of the Day
- How the World Sees You: Discover Your Highest Value through the Science of Fascination – by Sally Hogshead
- Sally is providing to you as a listener to the show a special code good for a free assessment at Sally’s website. That code is ‘jbowen’. Got to this special page to take the assessment and use your code. Visit the How to Fascinate and Project Fascination for more!
Insight of the Day
You don’t have to change who you are! Instead, focus on becoming more of yourself, more of the person you already are.
Connect with Sally
Sally is active on Twitter. You can find her at @SallyHogshead
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Read the Transcript
You can download a complete transript of this entire episode by clicking here.