Fred Catona on Getting Your Message Out and Defeating Your Enemy—In 10 Words or Less – Episode 55

Get your message out and create a giant dent in the universe. Discover how Priceline.Com’s lead marketer, Fred Catona, did just that. Fred shares a three-part ”secret sauce” that will get you started right away.

A fundamental key to success is perception,  perception created by the content and frequency of your message. It’s what Fred calls a“tight rotation.”  John and Fred discuss how to make perception a reality for your target audience and how to prepare the right message in a thoughtful, strategic and effective way.

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John’s 3 Key Take-aways

  1. In any marketing campaign it’s critical to get really clear on who your enemy is—and it’s not who you are thinking.
  2. Once you know who your enemy is, learn how to defeat them within your marketing campaign—in ten words or less.
  3. Go ahead and test your marketing strategy, then scale up once you’ve got that message.

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