Fred Catona on Getting Your Message Out and Defeating Your Enemy—In 10 Words or Less – Episode 55
Get your message out and create a giant dent in the universe. Discover how Priceline.Com’s lead marketer, Fred Catona, did just that. Fred shares a three-part ”secret sauce” that will get you started right away.
A fundamental key to success is perception, perception created by the content and frequency of your message. It’s what Fred calls a“tight rotation.” John and Fred discuss how to make perception a reality for your target audience and how to prepare the right message in a thoughtful, strategic and effective way.
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John’s 3 Key Take-aways
- In any marketing campaign it’s critical to get really clear on who your enemy is—and it’s not who you are thinking.
- Once you know who your enemy is, learn how to defeat them within your marketing campaign—in ten words or less.
- Go ahead and test your marketing strategy, then scale up once you’ve got that message.
Read the Transcript
You can download a complete transcript of this entire episode by clicking here.