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Jeff Walker Reveals the Formula For Launching Products That Impact the Marketplace – Episode 8

Jeff Walker is the creator of the Product Launch Formula and author of Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.

He has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn’t start out that way…

Check out his conversation with John Bowen to get the whole story.


  • For Jeff, exercise and health are near the top. He loves living in Durango, Colorado and has designed a lifestyle that allows for plenty of time with his family enjoying all that Colorado has to offer.
  • He is also passionate about his clients and helping them get better and bigger results.
  • As well, he’s passionate about how easy it is these days to send qualified traffic to your website (a la Facebook and YouTube).

App of the Day

Book of the Day

Insight of the Day

  • Jeff believes his success is based on providing tremendous value to the market and then closing on the sale. Others are spending a lot of time selling without providing the value. Jeff says you must provide value upfront. And then, you can’t be afraid to close on the sale.


John’s 3 Key Takeaways

  1. Treat your clients like owners
  2. Build a community to get around the noise
  3. Deliver upfront value first and foremost and THEN sell

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Read the Transcript

You can download a complete transcript of this entire episode by clicking here.