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Harpreet Singh Shares How To Design A Data Culture With Predictive Analytics – Episode 97

Have you ever wondered how data can be used to improve the performance of your company? Harpreet Singh has discovered relevant marketing strategies to define, build and track your key performance indicators (KPI’s), putting your business on the road to growth and profitability.

Harpreet Singh is co-founder and co-CEO of Experfy, a consulting firm where companies hire experts to implement business intelligence projects and big data analysis. Through a combination of experience and creative thinking, Experfy helps to locate, define and articulate problems within a company ultimately saving time in finding your target market.

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Insight of the Day

  • Discover what you want to be tracking and promote a data-driven culture within your business. Develop monetized systems to produce reliable, cost effective growth and profitability.



John’s 3 Key Take-aways

  1. Create a business culture and make critical decisions from data, and get away from “the gut.” Pride yourself on pushing hard and understand your industry and your niche. Once you put data in the mix, you will be amazed at the changes in performance level.
  2. Define the KPI’s (Key Performance Indicators) and track them religiously to learn the early warning signs of what is not working. Create dashboards to oversee your work.
  3. Find the right team or person to get you started. Pilot it, pick one thing and then do it.

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You can download a complete transcript of this entire episode by clicking here.